MARILYN Monroe fan Sherrie Lea Laird is making a tidy living out of the dead icon - by claiming to have been her in a past life.
Sherrie, 43, bears a passing resemblance to Marilyn after dyeing her hair and points out she was born nine months after her death.
Now she has found a shrink who backs her scarcely believable tale - and the case has brought them massive publicity.
Dr Adrian Finkelstein claims he spent seven years hypnotising the singer to probe her story and was convinced when she revealed intimate knowledge of the screen goddess's sex romps.
The psychiatrist, who outlines the claims in his new book, said: "In science - and I'm a scientist - we end up believing what we prove scientifically.
"I established through research that Sherrie is the reincarnation of Marilyn Monroe.
"I've been in this profession for 30 years but have never seen anything like it. It's not every day you get to have Marilyn Monroe on your couch."
Glasgow-born Sherrie's links to the Hollywood legend, who died of an apparent suicide in 1962, allegedly do not end there.
Even more bizarrely, Dr Finkelstein claims her daughter Kezia, 21, is the reincarnation of Marilyn's mum Gladys Baker.
Kezia was born nine months after Gladys died in 1984.
The doctor adds: "Kezia always played the mothering role. She looked after Sherrie in a kind of role-reversal."
Sherrie was previously with little-known Canadian group Pandamonia. But since the fanciful claims were made public, her career has taken off and she is now having songs written for her by rock star Bryan Adams.
Meanwhile, her Malibu-based hypnotist's book Marilyn Monroe Returns: The Healing of the Soul is set to sell in droves and his client list is growing.